Resource Description:  

1.   The business plan should tell a compelling story about your business, explaining who, what, when, where, how and why.

2.   Your plan should be focused and clear. It’s not about the number of pages or style of the cover.

3.   The plan should define specific business objectives and goals with general parameters to guide the organization.

4.   Writing a business plan should force logic and discipline into a business.

5.   A good business plan is a living document. It should be updated regularly.